So, that weekend as a whole became a sort of pivot point in your life?
Yea, I would say so. So many things happened over the course of that weekend. When I got off the mountain, I charged my phone and when it turned on, I saw that I had become a suggested user on Instagram. At some point during those two days, Instagram had found my account and started promoting me. I went from something like 8,000 followers to 30,000 in a flash. At the time, I wasn’t really posting any outdoor stuff, but I had all these amazing photos from the trip. I posted them and it took off. I started riding the Instagram wave.